The landmark study
In a tightly controlled NIH trial, participants given matched macronutrients ate about 500 more calories daily on the ultra-processed menu and gained weight, while losing weight on the whole-food menu.
Why it happens
Ultra-processed food is engineered for speed and reward: soft textures, high energy density, little fibre and combinations of fat, sugar and salt rarely found in nature. You eat faster and register fullness later.
A practical filter
You don't need perfection. Aim to make most of your plate recognisable as a plant, animal or grain, and treat highly engineered products as occasional rather than default.